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An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus and Hiten Shah, founder of KISSmetrics.

Email Paul
paul@salted.com
Apr
20th
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28th
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6th
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Split testing your pricing

Another interesting discussion on the BoS board. Worth taking the time to read the thread, but the most interesting snippet for me was:

 ”Amazon has run A/B pricing experiments, and learned the hard way that customers *do* find out, and *are* upset about it. So their new policy is: if they run a price experiment, you’ll always get the lowest price in the experiment, when you get to the checkout.  (So you might click on something with 5% off - when you get to the checkout, it’ll give it to you for 10% off, because that was the other offer that you didn’t see).” -AndrewMcG

Mar
4th
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buying attention is a marketing expense, and one way to budget for that is to deduct it from the cost of your product
Mar
3rd
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New Litmus price plans page (launching very soon)

New Litmus price plans page (launching very soon)

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Old Litmus price plans page

Old Litmus price plans page

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Feb
23rd
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Feb
5th
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