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An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus.

Email Paul
paul@salted.com
Mar
4th
Tue
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buying attention is a marketing expense, and one way to budget for that is to deduct it from the cost of your product
Mar
3rd
Mon
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New Litmus price plans page (launching very soon)
New Litmus price plans page (launching very soon)
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Old Litmus price plans page
Old Litmus price plans page
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Feb
23rd
Sat
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Feb
5th
Tue
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Nov
28th
Wed
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New community for web app developers

This week I launched a new site: seeed.org

It’s a place for people to a discuss the business of web applications - their pricing, development, marketing, financing, and so on.  If you’re interested in this blog then you’ll likely find Seeed to be a useful resource.

And don’t worry if you’re short on time (aren’t we all!); for Seeed I’m collecting together each week’s best discussions into an email summary, so you’ll never miss the highlights.

Oct
5th
Fri
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6 pricing tips

Ben Yoskovitz has posted six useful tips on pricing a web application. He also included a link to this site (thanks Ben!).

Here’s the summary, but do check out Ben’s post for more detail.

1. Keep your pricing simple
2. Highlight the best value
3. Show your pricing
4. Compare your pricing to competition
5. Compare pricing to other web apps
6. Test and re-jig over time

Sep
20th
Thu
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The point of any company should be to make customers want to give it money, NOT to get money from customers.
— Wil Shipley discussing Apple.
Sep
19th
Wed
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Pricing software upgrades

There’s an interesting discussion of how to price software upgrades on the Business of Software forum.