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An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus.

Email Paul
paul@salted.com
Oct
5th
Fri
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6 pricing tips

Ben Yoskovitz has posted six useful tips on pricing a web application. He also included a link to this site (thanks Ben!).

Here’s the summary, but do check out Ben’s post for more detail.

1. Keep your pricing simple
2. Highlight the best value
3. Show your pricing
4. Compare your pricing to competition
5. Compare pricing to other web apps
6. Test and re-jig over time