Mar
6th
Thu
6th
Split testing your pricing
Another interesting discussion on the BoS board. Worth taking the time to read the thread, but the most interesting snippet for me was:
”Amazon has run A/B pricing experiments, and learned the hard way that customers *do* find out, and *are* upset about it. So their new policy is: if they run a price experiment, you’ll always get the lowest price in the experiment, when you get to the checkout. (So you might click on something with 5% off - when you get to the checkout, it’ll give it to you for 10% off, because that was the other offer that you didn’t see).” -AndrewMcG