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An ongoing discussion of web app pricing strategies by Paul Farnell, founder of Litmus and Hiten Shah, founder of KISSmetrics.

Email Paul
paul@salted.com
Jul
25th
Fri
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Freelancers want to pay less, in general $10-30/month. Small company employees would pay the most: 30% said $70+/month. Large company employees were surprising. Some would pay zero, a result mirrored in no other category.
— Answers about pricing in our recent Litmus survey.